Homeland Property Solutions
A home-buying site with two ways to sell: an as-is cash sale, or Sell & Stay, where the owner sells and rents the house back. The four-step survey opens with eight situations, and foreclosure is only one of them. Tapping a state on the 50-state map carries it into the offer form.
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Every page of it, exactly as it ships
Recorded straight off the live build — the real page scrolling top to bottom, sticky bars and all.
The brand system we set
Logo treatment, palette, and typography — the identity every page of the build is held to.
Logo
Typography
- Display
- Newsreader 66px · 500
- Body
- Source Sans 3 18px · 400
- Weights
- 400 · 500 · 600 · 700
Palette
- #0057FCAccent · 5%
- #0B1D3AInk · 50%
- #FFFFFFSurface · 43%
- #24406BSecondary
Sell the house, or sell and stay
Who the site is for, how a visitor moves through it, and how much is in the build.
A home buyer with two ways to sell
Homeland Property Solutions is a home buyer working across the country. It buys some houses itself and matches others with an investor from its network. Owners pick one of two ways to sell: Sell & Move On, an as-is cash sale, or Sell & Stay, where they sell and lease the house back.
The brief was a home-buying site, not a foreclosure-help site, so foreclosure is on the page but never in the headline. We built the site to that brief.
What is going on, and what the owner wants
The survey asks about the situation first. Foreclosure is one of eight answers, next to divorce, an inherited house, a tired landlord and someone just exploring.
- A four-step survey: situation, goal, address, contact. It sits in the video hero and again in the closing section, and every offer button opens it in a popup
- Address suggestions as the owner types, with the state read from the address
- Two cards, one for each way to sell: Sell & Stay and Sell & Move On
- A six-row table that compares selling to Homeland with a home equity loan and with listing through an agent
- A map of all 50 states where tapping one fills in the state on the offer form, with a grid of state tiles on phones
What is in the build
The main site is two pages: one long homepage that does the selling, and a disclosures page where every topic has its own link.
- 4survey steps
- 8situations to choose from
- 50states on the map
- 41disclosure topics
Scoped on call
One team
Tracked after
This build started as a 25-minute call
Same process every time: we map where the leads come from, build the piece that is missing, wire it to the CRM and then watch the numbers with you.
- Scoped on the first call, priced before anything starts
- Built and launched by the same people who scoped it
- Tracked afterwards so you can see what it returned
More from the build shelf
Tri-States Property Solutions
See the build → Visit live site ↗Want one of these for your business?
Book your call and we’ll map exactly what to build first — the site, the traffic, the follow-up, and the AI that runs it around the clock.
