AS Home Solutions started as a drywall company in Frederick, Maryland. Over time the crew took on framing, then paint, trim, tile, bathrooms, concrete, pavers and coatings. The business had grown into a full home improvement outfit, but the old website still described a drywall company.
We rebuilt AS Home Solutions so the site grew with the business: every trade under one roof, a sixty-second quote funnel that asks about the job before it asks for a name, and a clear promise of a written price after a real walkthrough.
You can visit the live site.
The Client
A Frederick-based crew serving Frederick and Central Maryland across eight counties. Their selling point is that they self-perform the work. The crew that frames a basement is the crew that boards it, tapes it, paints it and trims it. Renovations lose time in the gaps between contractors, and when the same hands run the whole sequence there is no gap to fall into.
The website had to say that clearly, and it had to turn a visitor with a half-formed project into a quote request.
The Problem With a Contact-First Form
Home improvement visitors often don’t know exactly what they need. They know the bathroom is dated or the basement is unfinished. A form that opens with name, email and phone asks them to commit before they have figured out the job. Many leave.
What We Built
1. A two-step, sixty-second quote funnel
The hero invites the visitor to “tell us about the job” in about a minute. Step one is a grid of services to pick from, with as many selections as they need and a “Not sure yet” option for people still deciding. Only step two asks for contact details.
Starting with the job does two things. It is easier to tap a few tiles than to type, so more people start. And by the time the crew calls back, they already know whether it is drywall repair, a bathroom or a paver patio. We explain the wider idea in smart funnels vs websites.
2. Every trade under one contract
The site lays out each trade with its own page: wood and metal framing, drywall installation, finishing and repair, painting, finish carpentry and trim, tile, bathroom and kitchen remodeling, concrete, pavers, and floor and deck coatings. Each page covers what the service includes, how the crew runs it and what tends to drive the price.
The one-crew message is repeated where it matters: no handoffs, no waiting, one contract instead of five.
3. A written price after a real walkthrough
The site promises a written number after someone walks the job in person, with no day-rate creep and no surprise change orders once the walls are open. That promise sits next to the quote funnel, so the visitor knows what happens after they submit.
4. Cost guides
Homeowners research before they call. Cost guides answer the “how much does this cost?” searches with honest explanations of what drives the price. They bring in visitors early in their research and give them a reason to trust the crew when they are ready to get a quote. For more on how content like this ranks, see SEO for service businesses.
5. A brand that fits a trades company
We set a warm yellow accent on deep navy with a single clean sans-serif, large and confident in the headlines. It looks like a crew that finishes to a standard, which is the point of the business.
6. A custom Next.js build
Like our other contractor builds, the site is custom Next.js rather than a page builder. It loads quickly on a phone and makes it easy to add a new trade page or cost guide as the business keeps growing.
What Other Contractors Can Take From It
- Let the site grow with the business. If your crew does more than your website says, you are losing the searches for everything else.
- Ask about the job before the name. A service grid with a “Not sure yet” option gets hesitant visitors started.
- Keep the funnel short. Two steps is enough to route the lead and start the conversation.
- Say what happens next. “Written price after a walkthrough” removes the fear of a surprise bill.
- Follow up fast. A quote request cools quickly. Pair the funnel with speed-to-lead automation.
FAQ
How long should a home improvement quote form be? Short enough to finish in about a minute. Here it is two steps: what you need, then how to reach you.
Why ask about the job before contact details? Because it is easier to start, and it tells the crew what the job is before they call.
Should a multi-trade contractor have a page for each trade? Yes. Each trade is its own search, and a dedicated page is how you show up for it.
Do cost guides bring in real leads? They bring in homeowners who are researching a project. With a quote funnel on the same page, some of them turn into requests.
Want a Quote Funnel Built for Your Contracting Business?
We build custom websites, quote funnels and local SEO for contractors and home service companies, and connect them to a CRM so every request gets a fast answer.
Or call us directly: (888) 330-1434.
D1TechCreative builds custom websites, AI voice agents, CRM systems and lead generation funnels for service businesses across the United States. Based in Fort Lauderdale, FL.
