Schnauzers in Paradise
A warm, copy-led site for a home breeder of Miniature Schnauzers in Chico, California. It answers the raised-at-home question first, shows the puppies already placed, and ends in an application that screens buyers instead of taking all comers.
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Every page of it, exactly as it ships
Recorded straight off the live build: the real page scrolling top to bottom, sticky bars and all.
The brand system we set
Logo treatment, palette, and typography: the identity every page of the build is held to.
Logo
Typography
- Display
- Fraunces 102px · 600
- Body
- Nunito Sans 16px · 400
- Weights
- 400 · 500 · 600 · 700 · 800
Palette
- #5C3D25Accent
- #052A27Ink · 44%
- #FEFBF5Surface · 47%
- #FFD98ASecondary
- #F7EAD5Support · 8%
Raised at home, almost home
Who the site is for, how a visitor moves through it, and how much is in the build.
A home breeder of Miniature Schnauzers
Schnauzers in Paradise raises Miniature Schnauzers at home in Chico, California. The question that decides this purchase is whether the puppies are really raised at home, and the site answers it before the visitor asks.
Copy first, then an application that screens
Most of the work is in the words. The design gives them room.
- A story-led hero and a Not a kennel section on how the puppies are raised
- What every puppy leaves with: vet checks and vaccines, early socialization and a health guarantee
- Upcoming litters with due dates, and deposits taken from approved homes only
- Profiles of puppies already placed, and reviews from families who took one home
- A four-step path from application to go-home day, starting with a three-minute application
What is in the build
- 4steps to go-home day
- 3minute application
Scoped on call
One team
Tracked after
This build started as a 25-minute call
Same process every time: we map where the leads come from, build the piece that is missing, wire it to the CRM and then watch the numbers with you.
- Scoped on the first call, priced before anything starts
- Built and launched by the same people who scoped it
- Tracked afterwards so you can see what it returned
Related work and reading
More from the build shelf
The Clean Power Experts
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