Paid Advertisement

Google Ads
Management

"Why, How, What" framework can be used to explain what Google Ads is and why it is important for businesses.

Why: Google Ads is important because it helps businesses reach customers at the moment they are searching for products or services on Google. This creates an opportunity for businesses to connect with customers when they are most likely to be interested in making a purchase.

How: Google Ads works by allowing businesses to create ads that appear on Google search results pages and other Google properties. These ads can be targeted to specific keywords, locations, and demographics, which helps businesses reach the right customers at the right time.

What: Google Ads is a pay-per-click advertising platform that allows businesses to bid on ad placements based on the keywords they want to target. When someone clicks on the ad, the business pays a small fee to Google. This means that businesses only pay when someone clicks on their ad, making it a cost-effective advertising solution.

Overall, Google Ads is an essential tool for businesses looking to reach customers online. By targeting ads to specific keywords and demographics, businesses can connect with customers at the moment they are most likely to make a purchase, making it a powerful marketing tool that can drive business growth.

Facebook & Instagram Ads (Paid Advertising)

Facebook and Instagram Ads are advertising tools that allow businesses and individuals to create and publish targeted ads to large audiences on the Facebook and Instagram social media platforms.

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Tags and Folders

With Facebook Ads, we can create ads that appear in various locations on Facebook, including the News Feed, Stories, and the right-hand column. We can choose from a variety of ad formats, including photo, video, carousel, and slideshow ads. Facebook's targeting options allow advertisers to select specific demographics, interests, behaviors, and locations, ensuring their ads are seen by the right people.

Mobile Apps

Instagram Ads, on the other hand, allow advertisers to create ads that appear on Instagram's feed, Stories, Reels, and Explore pages. Advertisers can also choose from various ad formats, such as photo, video, carousel, and Stories ads. Instagram's targeting options allow advertisers to select specific demographics, interests, behaviors, and locations, just like Facebook.